What if a health food offering could harness the vibrant intensity and pace of a streetwear brand? Beach designed a bright pink fashion and sport inspired identity for TYME to set them apart from the leafy green competition.

There are a lot of bad lunch choices for busy people in the city, so a unique use of colour was needed to make people stop and think about what they eat. TYME delivers weekly plant-based meal kits in their eye-catching packaging, providing all the nutrition Londoners need to get through the day.