Good Mess is a brand-new baking mix that is grain free, refined sugar free, vegan optional, additives free, and paleo. Taking cues from a tongue-in-cheek brand name, Beach rolled out a lively brand identity on website, packaging and social media with personality baked into every asset. This included a series of bespoke illustrations to represent the founders own inspirational family and a dive into Tone of Voice. As a direct-to-consumer brand for now, it was essential that the Good Mess website Beach built in Webflow, was easy to navigate and drove sales through the Shopify Store.