Wriggle is the new sustainable cricket-based protein source. Available as lip-smacking burgers or mouthwatering meatballs their products give you more bounce to the ounce.

Beach partnered with Wriggle to develop a brand identity that hops off the page. It was important that the brand was playful and approachable while also conveying how delicious the end product is. Beach rolled out the Brand ID out across, website, packaging and merchandise. We worked with illustrator, Kate Roshko and Animator, Ash Woodrow-Smith to bring their cheeky cricket mascot to life.